Askov Finlayson for Target, Arriving Just in Time for the Super Bowl LII!

You might have heard the news: Minneapolis is hosting Super Bowl LII and Target is helping the city prepare to play host in every way they can!

It wouldn’t be a Target celebration without some thoughtfully designed exclusive products, so they’ve also teamed up with Minneapolis-based outdoor clothing company Askov Finlayson to create a limited-edition collection that will help guests embrace the true spirit of the North.

Minneapolis-based Askov Finlayson comes to Target in a limited-edition partnership that celebrates the spirit of adventure and creativity. Football fan or not, you’ll love the #TeamNorthxTarget collection. It will be available beginning January 14 in select Minnesota stores and on


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